Abstract
Having spent almost ten years in the UK media and then ten years helping manage the reputations of Fortune 100 companies (and Fortune 5 companies for that matter), I’ve been closer than I would have sometimes liked to the stretch between words and action. The strain between saying and doing. The struggle between desired perception and reality.
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© 2009 Springer-Verlag Berlin Heidelberg
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Cohen, J. (2009). Getting the stain out of “sustainable brands”. In: Klewes, J., Wreschniok, R. (eds) Reputation Capital. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_15
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DOI: https://doi.org/10.1007/978-3-642-01630-1_15
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Publisher Name: Springer, Berlin, Heidelberg
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