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Reputation Capital pp 215–234Cite as

Crisis management in the media society – Communicative integrity as the key to safeguarding reputation in a crisis

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Abstract

The value of reputation is unquestionable: an organisation with a good reputation attracts better people, is perceived as providing better value or even has more loyal customers or members respectively. Reputation is therefore to be protected carefully, since at times when value to a great extent comes from intangible assets such as goodwill or intellectual capital, a lost reputation may be the beginning of the end. During organisational crises, reputation may serve as a reservoir of goodwill on the one hand, but it also comes under attack on the other. In the age of the media society strategic crisis communications management therefore becomes a key instrument for protecting reputation sustainably.

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Author information

Authors and Affiliations

  1. Institute of Media and Communication Science Fribourg University, Fribourg, Switzerland

    Ansgar Thießen

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  1. Ansgar Thießen
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Editors and Affiliations

  1. Pleon GmbH, Bahnstr. 2, Düsseldorf, 40212, Germany

    Joachim Klewes

  2. Pleon GmbH, Theresienhöhe 12, München, 80339, Germany

    Robert Wreschniok

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Thießen, A. (2009). Crisis management in the media society – Communicative integrity as the key to safeguarding reputation in a crisis. In: Klewes, J., Wreschniok, R. (eds) Reputation Capital. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_14

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