Abstract
The core of an integrated strategic innovation management is the right choice of the innovation object: 80% of R&D activities’ success is based on the right choice of the innovation object, and only 20% are influenced by the right realization, e.g. with the methods of project management.
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Notes
- 1.
Metze, G., (1986) Experience in the Application of the Technology Portfolio for Controlling R&D. In: Hübner, H. (ed.) The Art and Science of Innovation Management. Amsterdam, pp. 337–344, here p. 337.
- 2.
Since the 50ties it was obvious that the methods of monetary investment calculations were not suited fort he evaluation of inventions and project ideas. The imaginary exactness was far away from reality. This was the reason for the development and application of scoring methods for the integration of influencing factors which were to quantify in monetary terms, to support the decision process. The design of these methods had a gap in understanding the character of innovations, and thus the effect of these methods was rather a barrier to inventions and innovations than a support: Project proposals were valued negative if they effect a cannibalism of existing products. But even this attribute is the essential item of innovations. See Pfeiffer, W. et al. (1991), Technology-Portfolio zum Management strategischer Zukunftsgeschäftsfelder. 1. ed. Göttingen 1982, 6. reviewed ed., Göttingen 1991, here p. 77.
- 3.
The strategic component was integrated into the R&D project evaluation by the well known Market Portfolio in the 70ties. With the Market Portfolio product groups were positioned regarding their position in the market, i.e. the objects of the portfolio were launched products. In principle it is possible to map the market targets of products which are just in the development phase. The Market Portfolio, e.g. due to the approach of the Boston Consulting Group, contains market growth (“Y-axis”) and the Relative Market Share (“X-axis”) of products. The diameter of the bubble characterizes the relative turnover of the mapped product or product group (“Z-axis”). See Pfeiffer, W. et al. (1991), a.a.O., p. 64 ff.
- 4.
See Pfeiffer, W. et al. (1991), a.a.O., p. 79 ff. To additional methods for the control of innovations see Pfeiffer, W., Metze, G. (1989a) FuE und Innovationsplanung, in: Szyperski, N. (Hrsg.) Handwörterbuch der Planung. Stuttgart, col. 554–566, here col. 556 et. seq.
- 5.
Vgl. Metze, G. (1985) Perspektiven zukünftigen Innovationsmanagements – Schwerpunkte und Aufgaben des nächsten Jahrzehnts. Congena Texte, Heft 2/3, pp. 59–63, here p. 61.
- 6.
See for R&D objectives and tasks during the market cycle e.g. Metze, G. (2000b) Entwicklungsprozeß. In: Pepels, W. (Hrsg.) Marketing-Schnittstellen. Köln, Wien, Aarau, p. 109 – 121, here p. 118.
- 7.
See Metze, G. (1986), p. 339.
- 8.
Metze, G. (2000a) Marketing sowie Forschung und Entwicklung. In: Pepels, W. (Hrsg.) Marketing-Schnittstellen. Köln, Wien, Aarau, p. 89 bis 108, here p. 103.
- 9.
Metze, G. (2000a), p. 103.
- 10.
Metze, G. (1998) Rückbesinnung auf Pfeiffers frühe(re) Werke als Verpflichtung für die künftige Theorieentwicklung – aufgezeigt am “Fist-Follower-Prinzip” und am “Lean Management”. In: Weiß, E., Dirsch,H. (eds.) Innovative Unternehmensführung. Festgabe zum 65. Geburtstag von Professor Dr. Werner Pfeiffer. Nürnber, pp. 39–56, here p. 46.
- 11.
See Metze, G. (1986), p. 340.
- 12.
Pfeiffer, W., Metze, G. (1989b) Technologische Analyse. In: Szyperski, N. (Hrsg.) Handwörterbuch der Planung. Stuttgart, col. 2002–2015.
- 13.
Pfeiffer, W. et al. (1991), p. 80 ff.
- 14.
See Bauernschmid, P. (2008) Ressourcen-Bewertung von Innovationsprojekten zwischen “lean” und “slack” in this book.
- 15.
Metze, G. (1986), p. 343.
- 16.
Metze, G. (1986), p. 342.
- 17.
Metze, G. (2000a), here p. 99.
- 18.
Metze, G. (1986), p. 343.
- 19.
For an analysis of the problematic in general see Metze, G. (1980), Grundlagen einer allgemeinen Theorie und Methodik der Technologiebewertung unter den Bedingungen pluralistischer Interessenlagen. Göttingen, p. 285.
- 20.
See Metze, G. (1980), p. 88.
- 21.
See Bauernschmid, P. (2008), in this book.
References
Bauernschmid, P. (2008) Ressourcen-Bewertung von Innovationsprojekten zwischen “lean” und “slack”. Published in this book
Metze, G. (1980) Grundlagen einer allgemeinen Theorie und Methodik der Technologybewertung unter den Bedingungen pluralistischer Interessenlagen. Göttingen
Metze, G. (1985) Perspektiven zukünftigen Innovationsmanagements – Schwerpunkte und Aufgaben des nächsten Jahrzehnts. Congena Texte, Heft 2/3, pp. 59–63
Metze, G. (1986) Experience in the Application of the Technology Portfolio for Controlling R&D. In: Hübner, H. (ed.) The Art and Science of Innovation Management. Amsterdam, pp. 337–344
Metze, G. (1998) Rückbesinnung auf Pfeiffers frühe(re) Werke als Verpflichtung für die künftige Theorieentwicklung – aufgezeigt am “Fist-Follower-Prinzip” und am “Lean Management”. In: Weiß, E., Dirsch, H. (Hrsg.) Innovative Unternehmensführung. Festgabe zum 65. Geburtstag von Professor Dr. Werner Pfeiffer. Nürnber
Metze, G. (2000a) Marketing sowie Forschung und Entwicklung. In: Pepels, W. (ed.) Marketing-Schnittstellen. Köln, Wien, Aarau, pp. 89–108
Metze, G. (2000b) Entwicklungsprozess. In: Pepels, W. (Hrsg.), Marketing-Schnittstellen. Köln, Wien, Aarau, pp. 109–121
Pfeiffer, W., Metze, G., Schneider, W., Amler, R. (cit as Pfeiffer, W. et al.) (1991) Technology-Portfolio zum Management strategischer Zukunftsgeschäftsfelder. 1. ed. Göttingen 1982, 6. reviewed ed. Göttingen
Pfeiffer, W., Metze, G. (1989a) R&D und Innovationsplanung. In: Szyperski, N. (Hrsg.) Handwörterbuch der Planung. Stuttgart, col. 554–566
Pfeiffer, W., Metze, G. (1989b) Technologische Analyse. In: Szyperski, N. (Hrsg.) Handwörterbuch der Planung. Stuttgart, col. 2002–2015
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Metze, G. (2010). The Evaluation of Inventions and Innovations with the Technology Portfolio – Prolegomena about Metrics for Inventions and Innovations. In: Schmeisser, W., Mohnkopf, H., Hartmann, M., Metze, G. (eds) Innovation performance accounting. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01353-9_10
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