Gesture and Gaze in Persuasive Political Discourse

  • Laura Vincze
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5398)


Persuasion in political discourse is a very popular topic, which raised a lot of debate among researchers. Yet, not so much literature has been devoted to the persuasive impact of facial expression and gaze in persuasion. This paper is an introduction to further research and gives some examples of persuasive gesture and gaze, by trying to prove how important these aspects of communication may be in persuasive political discourse. Also, the focus of the paper is to show how politicians make use of them in order to express positive or negative evaluations about the opponent and thus, raise emotions in the public.


Gesture gaze persuasion persuasive strategies 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Aristotle: Retorica. Laterza, Bari (1973)Google Scholar
  2. 2.
    Cicero, M.T.: Dell’oratore, Rizzoli, Milano (1994)Google Scholar
  3. 3.
    Chaiken, S.: Heuristic vs. systematic information processing and the use of source vs. message cues in persuasion. Journal of Personality and Social Psychology 39, 752–766 (1980)CrossRefGoogle Scholar
  4. 4.
    Kendon, A.: Gesture. Visible Action as Utterance. Cambridge University Press, CambridgeGoogle Scholar
  5. 5.
    Petty, R.E., Cacioppo, J.T.: Communication and Persuasion. Springer, New York (1986)CrossRefGoogle Scholar
  6. 6.
    Poggi, I.: The goals of persuasion. Pragmatics and Cognition, pp. 297–336. John Benjamin Publishing Company (2005)Google Scholar
  7. 7.
    Poggi, I.: Mind, Hands, Face and Body. Weidler Buchverlag, Berlin (2007)Google Scholar
  8. 8.
    Poggi, I., Roberto, E.: The eyes and the eyelids. A compositional view about the meanings of Gaze. In: Ahlsén, E., Henrichsen, P.J., Hirsch, R., Nivre, J., Abelin, A., Stroemqvist, S., Nicholson, S. (eds.) Communicaion – Action – Meaning. A festschrift to Jens Allwood, Dpt. Linguistics, Goteborg University, pp. 333–350 (2008)Google Scholar
  9. 9.
    Poggi, I., Vincze, L.: The persuasive import of gesture and gaze. In: Proceeding on the Workshop on Multimodal Corpora, LREC, Marrakech, pp. 46–51 (2008)Google Scholar
  10. 10.
    Quintilianus, M.F.: Institutio oratoria. Book XI, III. In: Reinhardt, T., Winterbottom, M. (eds.), pp. 85–87. Oxford university press, New York (2006)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Laura Vincze
    • 1
  1. 1.PhD Student, Department of LinguisticsUniversity of PisaPisaItaly

Personalised recommendations