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Gesture and Gaze in Persuasive Political Discourse

  • Laura Vincze
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5398)

Abstract

Persuasion in political discourse is a very popular topic, which raised a lot of debate among researchers. Yet, not so much literature has been devoted to the persuasive impact of facial expression and gaze in persuasion. This paper is an introduction to further research and gives some examples of persuasive gesture and gaze, by trying to prove how important these aspects of communication may be in persuasive political discourse. Also, the focus of the paper is to show how politicians make use of them in order to express positive or negative evaluations about the opponent and thus, raise emotions in the public.

Keywords

Gesture gaze persuasion persuasive strategies 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Laura Vincze
    • 1
  1. 1.PhD Student, Department of LinguisticsUniversity of PisaPisaItaly

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