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Applying the EPISSURE Approach for the Evaluation of Business Sponsorship Performance

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Handbook of Multicriteria Analysis

Part of the book series: Applied Optimization ((APOP,volume 103))

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Abstract

This paper presents the application of an approach designed to evaluate non-financial performance in companies. Within a defined perimeter, the approach called EPISSURE produces an ‘evaluation of non-financial performance with a hierarchical set of synthesis indicators co-constructed during a process of framed dialogue.’ The paper discusses how the EPISSURE approach was tested and set up within several companies for the purpose of evaluating sponsorship projects and deciding on their follow-up. Test results seem to indicate that the EPISSURE approach is decidedly appropriate for evaluating non-financial performance.

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Author information

Authors and Affiliations

  1. LAMSADE, Université Paris-Dauphine, 120/122 rue Réaumur, 75002, Paris, France

    Stéphane André

  2. LAMSADE, Université Paris-Dauphine, Place du Maréchal De Lattre de Tassigny, F-75 775, Paris Cedex 16, France

    Bernard Roy

Authors
  1. Stéphane André
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  2. Bernard Roy
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Corresponding author

Correspondence to Stéphane André .

Editor information

Editors and Affiliations

  1. Dept. Production Engineering, and Management, Technical University of Crete, University Campus, Chania, 731 00, Greece

    Constantin Zopounidis

  2. Dept. Industrial & Systems, Engineering, University of Florida, Weil Hall 303, Gainesville, 32611-6595, USA

    Panos M. Pardalos

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André, S., Roy, B. (2010). Applying the EPISSURE Approach for the Evaluation of Business Sponsorship Performance. In: Zopounidis, C., Pardalos, P. (eds) Handbook of Multicriteria Analysis. Applied Optimization, vol 103. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-92828-7_13

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