eSociety

The effects upon individuals and society caused by the location and time independence of electronic markets are discussed in this chapter. Market changes and technological changes are primarily changing our approaches to work and organization (Sect. 10.1). According to Sect. 10.2, forms of cooperation develop between independent network partners in which core competencies are bundled (virtual organizations). This results in the formation of eTeams, which carry out their activities at mobile workstations. A knowledge worker in a multioption society is both employee and entrepreneur (Sect. 10.3). Section 10.4 shows that knowledgeintensive and virtual companies optimize intangible assets (intellectual capital). At the same time, it is necessary for knowledge workers such as those in eTeams to commit themselves to acting ethically (Sect. 10.5). Section 10.6 cites literature on the information and knowledge society.