Abstract
In the last chapter we discussed the four elements of storytelling, outlining the process of putting a story together. Here, we will show how companies can use this process for several purposes, both on a strategic management level, and on an operational level in day-to-day communication with employees.
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© 2010 Springer-Verlag Berlin Heidelberg
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Fog, K., Budtz, C., Munch, P., Blanchette, S. (2010). Storytelling in Business. In: Storytelling. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-88349-4_3
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DOI: https://doi.org/10.1007/978-3-540-88349-4_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-88348-7
Online ISBN: 978-3-540-88349-4
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