Analysing the Key Factors of Web Design: A Heuristic Evaluation

  • Carlos Flavián
  • Raquel Gurrea
  • Carlos Orús
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5183)


Due to the rapid growth of the electronic commerce and consequently the increase of the competence, a special interest among the specialized literature is arising focusing on the critical factors which could lead to the e-commerce success. In this sense, the web design has been revealed as a critical aspect in order to achieve positive outcomes of the users. Consequently, this research is focused on analyzing the importance of web design for the success of a virtual store. A heuristic evaluation has been developed in order to identify the good and bad design practices of three well-known websites. This method is particularly useful for our study, since the opinions from multidisciplinary experts give us a more complete understanding about what is the most important for the design of the websites. The results of the test, together with a review of the specialized literature, allowed us to offer some managerial implications and recommendations for designers in order to carry out a successful virtual store.


web design usability atmospherics electronic commerce success heuristic 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Carlos Flavián
    • 1
  • Raquel Gurrea
    • 1
  • Carlos Orús
    • 1
  1. 1.Department of Economy & Business StudiesUniversity of ZaragozaZaragozaSpain

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