In brief:
The fourth phase is the time at which the drivers of profitability must be carefully coordinated and optimized. Price, cost and product range issues must be addressed. So too must leverage and outsourcing. What should be done with the money that comes in? This is the time to sow the seeds of rebirth, of fresh beginnings.
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© 2009 Springer-Verlag Berlin Heidelberg
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(2009). Earn. In: Management Between Strategy and Finance. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-85275-9_9
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DOI: https://doi.org/10.1007/978-3-540-85275-9_9
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-85274-2
Online ISBN: 978-3-540-85275-9
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