Abstract
In this chapter, we recommend a specific program firms can employ to protect their IP rights (IPR). The action program includes developing a company-wide IP protection strategy; managing the registration of all copyrights, trademarks and patents in key markets; establishing a brand integrity team; monitoring the marketing of fakes through a central information repository; developing a multipronged action plan; preparing to fight pirates through investigative work in conjunction with local law enforcement and a willingness to take legal action.
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© 2009 Springer-Verlag Berlin Heidelberg
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Chaudhry, P. (2009). Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies. In: The Economics of Counterfeit Trade. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77835-6_11
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DOI: https://doi.org/10.1007/978-3-540-77835-6_11
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-77834-9
Online ISBN: 978-3-540-77835-6
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