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Exploring the Brain

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Neuromarketing

Abstract

Neuroscience constitutes a fusion of various disciplines embodying the molecular biology, electrophysiology, neurophysiology, anatomy, embryology and developmental biology, cellular biology, behavioral biology, neurology, cognitive neuropsychology and cognitive sciences. This relatively new field of research has in recent years significantly contributed to a better understanding of human behavior. In that sense, it provides insights into the consumer conduct as well.

Most of the information in this chapter, unless referenced otherwise, draws upon Kandel et al. (2008).

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Authors and Affiliations

  1. University of Massachusetts Boston, 100 Morrissey Blvd., 02125, Boston, MA, USA

    Prof. Dr. Leon Zurawicki

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  1. Prof. Dr. Leon Zurawicki
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Correspondence to Leon Zurawicki .

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Zurawicki, L. (2010). Exploring the Brain. In: Neuromarketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77829-5_1

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