Abstract
We consider a crucial aspect of displaying advertisements on the internet: the individual user. In particular, we consider ad fatigue, where a user tires of an advertisement as it is seen more often. We would like to show advertisements such that, given the impact of ad fatigue, the overall efficiency of the system is optimized. We design an approximation algorithm, for the case that we study, that approaches the optimum as the number of unique ads shown, if there is only one available position, increases.
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© 2007 Springer-Verlag Berlin Heidelberg
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Abrams, Z., Vee, E. (2007). Personalized Ad Delivery When Ads Fatigue: An Approximation Algorithm. In: Deng, X., Graham, F.C. (eds) Internet and Network Economics. WINE 2007. Lecture Notes in Computer Science, vol 4858. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77105-0_57
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DOI: https://doi.org/10.1007/978-3-540-77105-0_57
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-77104-3
Online ISBN: 978-3-540-77105-0
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