Abstract
The logistics strategy is a subsystem of the business strategy and has to ensure the accomplishment of the corporate objectives. Consequently, in the first step of the survey, the strategic objectives that companies follow with their internationalisation activities are determined as the basis of all further analysis. As business objectives may vary for different regions it is determined what companies aim at when entering a particular target region or country.
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© 2008 Springer-Verlag Berlin Heidelberg
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(2008). Strategic Objectives of Internationalisation. In: Internationalisation of Logistics Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-76984-2_2
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DOI: https://doi.org/10.1007/978-3-540-76984-2_2
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-76982-8
Online ISBN: 978-3-540-76984-2
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