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Shoppers in Cyberspace: Gender and the Transformation of Household Roles in the U.S. and the Likely Impact on Travel Behaviors

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Auswirkungen der virtuellen Mobilität

Part of the book series: Mobilitätsverhalten in der Freizeit ((IFMO))

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Abstract

In the industrial and postindustrial economies of the West, sex and gender developed such that “feminine (female) was the consumer: located in the home, the private domain. Masculine (male) was the producer: located in the workplace, the factories, the offices, the political arena, the public domain” (Firat and Dholakia 1998). As a result, the woman has become the primary shopper for the household (Dholakia 1999; Hawfield and Lyons 1998), and shopping is categorized as a “female- typed” task (South and Spitze 1994). A recent study found that in an average household, women are responsible for over 80 percent of purchasing decisions (Nua Internet Surveys 1999).

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  1. University of Rhode Island, Kingston

    Ruby Roy Dholakia

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  1. Ruby Roy Dholakia
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    Dholakia, R.R. (2004). Shoppers in Cyberspace: Gender and the Transformation of Household Roles in the U.S. and the Likely Impact on Travel Behaviors. In: Auswirkungen der virtuellen Mobilität. Mobilitätsverhalten in der Freizeit. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-76793-0_5

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    • DOI: https://doi.org/10.1007/978-3-540-76793-0_5

    • Publisher Name: Springer, Berlin, Heidelberg

    • Print ISBN: 978-3-540-20233-2

    • Online ISBN: 978-3-540-76793-0

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