Abstract
Online advertisement based on the content becomes the new model as the development of web advertising, and choosing a suitable advertisement which is related to the content of a webpage turns to be the core problem. This paper presents a semantic approach, with a goal of achieving webpage-advertisement matching accurately. The method is implemented and tested, and the result shows that the proposed algorithm is promising.
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Cheng, T., Shi, S., Lv, X. (2007). Design and Realization of Advertisement Promotion Based on the Content of Webpage. In: Zhang, Z., Siekmann, J. (eds) Knowledge Science, Engineering and Management. KSEM 2007. Lecture Notes in Computer Science(), vol 4798. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-76719-0_49
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DOI: https://doi.org/10.1007/978-3-540-76719-0_49
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-76718-3
Online ISBN: 978-3-540-76719-0
eBook Packages: Computer ScienceComputer Science (R0)