Moving Creative Words

  • Oliviero Stock
  • Carlo Strapparava
  • Alessandro Valitutti
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4729)


Among forms of creative language, verbal humor has received some attention in the computational milieu. Some aspects of irony and wordplay could be experimented in automated systems. For instance we developed a system that makes fun of existing acronyms, based mainly on lexical reasoning. The dimension of emotion in words is also starting to be understood among computational linguists. The challenge of electronic advertisements offers in particular a great opportunity for getting now deeper into creative language expression and emotion. An advertising message induces in the recipient a positive or negative attitude toward the object to advertise. A prototype we have developed for advertising professionals has two steps: (i) the creative variation of familiar expressions, taking into account the affective content of the produced text, (ii) the automatic animation (semantically consistent with the affective text content) of the resulting expression, using kinetic typography techniques. Validation prospects are also challenging and will be briefly discussed.


Semantic Similarity Emotional Category Advertising Message British National Corpus Familiar Expression 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Oliviero Stock
    • 1
  • Carlo Strapparava
    • 1
  • Alessandro Valitutti
    • 1
  1. 1.Istituto per la Ricerca Scientifica e Tecnologica, FBK-irst, I-38050, Povo, TrentoItaly

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