Abstract
What does Revenue Management (RM) mean and how does it work? In which industries is it being practised already? What is the theory underlying RM1? One might have heard the term applied in the context of the airline industry, but how could it be used in other service industries such as telecommunications? Can it be used in organisations of any size? How much effort would be needed to implement it and how complex is the required technology?
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© 2008 Springer-Verlag Berlin Heidelberg
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Meissner, J., Strauss, A. (2008). Demand Pricing and Revenue Management. In: Voudouris, C., Lesaint, D., Owusu, G. (eds) Service Chain Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-75504-3_8
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DOI: https://doi.org/10.1007/978-3-540-75504-3_8
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-75503-6
Online ISBN: 978-3-540-75504-3
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