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Marketing and sales

  • Chapter
The Business Plan

Abstract

In chapter 7 we have described the basic conditions for your business model. Therewith you now know your target groups or customers, your market volume, market trends as well as your immediate competitors. In this chapter you will deal with the question with which marketing strategy and marketing concept you will be able to achieve your strategic goals.

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© 2007 Springer-Verlag Berlin Heidelberg

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(2007). Marketing and sales. In: The Business Plan. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-75267-7_8

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