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Object-Based Interactive Video Access for Consumer-Driven Advertising

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E-Commerce and Web Technologies (EC-Web 2007)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4655))

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Abstract

There are currently strong motivations to develop systems that can associate information with objects in video and allow users to access this information by selecting the objects in video. These systems could be used to create a new form of business applications such as consumer-driven advertising and audience-specific advertising. This paper presents the schematics for creating an object-based interactive video system and describes an authoring tool we have developed to create the interactive video. We also examine the opportunities and challenges of interactive video.

This work was supported by grant No. B1220-0501-0233 from the University Fundamental Research Program of the Ministry of Information & Communication in Republic of Korea.

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Giuseppe Psaila Roland Wagner

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Cha, GH. (2007). Object-Based Interactive Video Access for Consumer-Driven Advertising. In: Psaila, G., Wagner, R. (eds) E-Commerce and Web Technologies. EC-Web 2007. Lecture Notes in Computer Science, vol 4655. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74563-1_22

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  • DOI: https://doi.org/10.1007/978-3-540-74563-1_22

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-74562-4

  • Online ISBN: 978-3-540-74563-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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