Abstract
Corporate Development tries to spot and assess new business opportunities in a systematic way. In a world of ever growing diversity in customer needs and technical possibilities this gets closer and closer to finding not a needle, but a straw in a haystack that fits to the company’s core capabilities, is attractive for customers, and looks convincing enough to unfreeze corporate resources.
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Boutellier, R., Löffler, K. (2008). Corporate Development: Focus on Bottleneck Technologies. In: Business Excellence in technologieorientierten Unternehmen. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73881-7_3
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DOI: https://doi.org/10.1007/978-3-540-73881-7_3
Publisher Name: Springer, Berlin, Heidelberg
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