Abstract
This paper introduces the Cross-Use experiment, which aims to evaluate the mapping between website design elements and cultural attributes using a user-in-context evaluation approach. This is done by developing three UI designs, and applying them to 63 local participants from the case study cultures (UK, Egypt, and Kuwait). The experiment was conducted using the developed prototypes was able to classify cultures differently, and highlighted those design markers that affects cultural differences in the design of e-banking websites. This is based on user preferences and usability.
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Alostath, J.M., Khalfan, A.M. (2007). Cross-Use: Cross-Cultural Usability User Evaluation- In-Context. In: Aykin, N. (eds) Usability and Internationalization. HCI and Culture. UI-HCII 2007. Lecture Notes in Computer Science, vol 4559. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73287-7_28
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DOI: https://doi.org/10.1007/978-3-540-73287-7_28
Publisher Name: Springer, Berlin, Heidelberg
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