Skip to main content

Screen Layout on Color Search Task for Customized Product Color Combination Selection

  • Conference paper
Book cover Human-Computer Interaction. Interaction Platforms and Techniques (HCI 2007)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 4551))

Included in the following conference series:

Abstract

This article describes experimental investigations of the effects of color name displayed and screen layout on customized product color combination selection. In the experiment, 6 interface designs were developed by systematically varying with 2 factors (interface layout type and color name type) in order to explore the relations between the interface of the massive number of product color combinations and users’ performance. Results from the experiment show the layout type of itemized color chips, which is divided into some items according to the customized color module parts of product, has the best grouping type for customized product color combination selection in search time by users. Besides, users view various color combinations for products directly with or without the aid of color names, it gets important whether displayed colors are correct or not as users make judgment and choices according to the product colors on the screen.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Yun, M.H., Han, S., Hong, S., Kim, J.: Incorporating user satisfaction into the look-and-feel of mobile phone design. Ergonomics 46(13-14), 1423–1440 (2003)

    Article  Google Scholar 

  2. Lai, H.H., Lin, Y.C. Yeh, C.H., Wei, C.H.: User-oriented design for the optimal combination on product design. International Journal of Production Economics 100(2), 253–267 (2006)

    Article  Google Scholar 

  3. Huffman, C., Kahn, B.E.: Variety for sale: mass customization or mass confusion? Journal of Retailing 74(4), 491–513 (1998)

    Article  Google Scholar 

  4. Wickens, C.D., Gordon, S.E., Liu, Y.: A introduction to human factors engineering. Lonfman (1997)

    Google Scholar 

  5. Lin, H., Luo, M.R., MacDonald, L.W.: Tarrant, A.W.S.: A cross-cultural colour-naming study. Part I: Using an unconstrained method. Color Research & Application 26(1), 40–60 (2001)

    Article  Google Scholar 

  6. Hornbæk, K.: Current practice in measuring usability: Challenges to usability studies and research. International Journal of Human - Computer Studies 64(2), 79–102 (2006)

    Article  Google Scholar 

  7. Wu, F.G., Lee, Y.J., Chen, C.H.: Evaluation of the Realistic Effect of Image Compositing to Assist in Curtain Selection. International Journal of Industrial Ergonomics 32(1), 1–12 (2003)

    Article  MATH  Google Scholar 

  8. Wu, F.G., Lee, Y.J., Lin, M.C.: Using the fuzzy analytic hierarchy process on optimum spatial allocation. International Journal of Industrial Ergonomics 33(6), 553–569 (2004)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Julie A. Jacko

Rights and permissions

Reprints and permissions

Copyright information

© 2007 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Chen, CY., Lee, YJ., Wu, FG., Su, CF. (2007). Screen Layout on Color Search Task for Customized Product Color Combination Selection. In: Jacko, J.A. (eds) Human-Computer Interaction. Interaction Platforms and Techniques. HCI 2007. Lecture Notes in Computer Science, vol 4551. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73107-8_4

Download citation

  • DOI: https://doi.org/10.1007/978-3-540-73107-8_4

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73106-1

  • Online ISBN: 978-3-540-73107-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics