Abstract
TV has often been regarded primarily as a traditional family medium [8], because it is mainly watched at home and used as a basis for interaction with others. Now that the mobile phone, which people seem to experience as a personal communication device, has developed functionalities peculiar to mass media, including a TV feature, it is interesting to know how these functionalities will be used throughout the day and in different everyday life contexts. Will mobile TV used mostly on the go or as an additional media at home? Will it become as a highly individualized media format or will the watching experience typically be shared with others?
This paper examines the users’ mobile TV choices in different everyday life contexts. The data is based on ongoing empirical research in Finland in 2006. The tested mobile TV services included both news and entertainment contents, and were tested in 3G and DVB-H networks.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Dowell, B.: Viewing habits shift into the bedroom (2006), http://technology.guardian.co.uk/print/0,,329451221-117802,00.htm
Feldmann, V.: Leveraging Mobile Media: Cross-media Strategy and Innovation Policy for Mobile Media Communication. Physica- Verlag, New York (2005)
Grobel, J.: Mobile Mass Media: A New Age for Consumers, Business, and Society? In: Groebel, J., Noel, E., Feldmann, V. (eds.) Mobile Media, Lawrence Erlbaum, Mahwah (2006)
Knoche, H., McCarthy, J.D.: Mobile Users’ Needs and Expectations of Future Multimedia Services. In: Proceedings of WWRF12, 10-12 Nov (2004)
Knoche, H.: A User-centred Mobile Television Consumption Paradigm. In: Proceedings of Human Centred Technology Workshop, Brighton, UK, 28-29 June (2005)
Knoche, H., McCarthy, J.D.: Good News for Mobile TV. In: Proceedings of WWRF14, San Diego, CA, USA, 7-8 July (2005)
May, H., Hearn, G.: The Mobile Phone as Media. International Journal of Cultural Studies 8(2), 195–211 (2005)
McQuail, D.: Mass Communication Theory. An Introduction, 3rd edn. Sage, London (1994)
Mäki, J.: Finnish Mobile TV Pilot, Results (2005), http://www.finnishmobiletv.com/press/Final_RI_Press_300805_english.pdf
Picard, R.G.: Mobile Telephony and Broadcasting: Are They Compatible for Consumers. International Journal of Mobile Communications 3(1) (2005)
Repo, P., et al.: Mobiili Video (Mobile video). Kuluttajatutkimuskeskus, julkaisuja, Helsinki (2003)
Siemens Communications Inc.: Survey: US and World demand for wireless applications (2006)
Södergard, C. (ed.): Mobile Television – Technology and User Experiences. Report on the Mobile-TV project. VTT Information technology (2003)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer Berlin Heidelberg
About this paper
Cite this paper
Oksman, V., Noppari, E., Tammela, A., Mäkinen, M., Ollikainen, V. (2007). Mobile TV in Everyday Life Contexts – Individual Entertainment or Shared Experiences?. In: Cesar, P., Chorianopoulos, K., Jensen, J.F. (eds) Interactive TV: a Shared Experience. EuroITV 2007. Lecture Notes in Computer Science, vol 4471. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72559-6_23
Download citation
DOI: https://doi.org/10.1007/978-3-540-72559-6_23
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-72558-9
Online ISBN: 978-3-540-72559-6
eBook Packages: Computer ScienceComputer Science (R0)