Abstract
Innovation — and accelerated, continuous innovation at that — is now more of a competitive imperative than ever before. The associated phenomena of globalization and commoditization exert a leveling force that rapidly and ruthlessly erodes competitive advantage. As a result, hard-earned differentiation is fleeting, and, simultaneously, the race to keep up with an ever multiplying set of competitors is pitched. The only antidote is to innovate.
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Endnotes
Adoption-diffusion curve adapted from Everett Rogers, “Diffusion of Innovations” (1995 4th ed).
Gluck, Frederick W and Richard N. Foster, “Managing Technological Change” Harvard Business Review, September–October 1975.
The “plan to learn” concept is adapted from Ian C. MacMillan and Rita Gunther McGrath’s “Discovery-driven planning,” Harvard Business Review, July 1, 1995.
Our most recent thinking can be found in “Finding the Right Job for Your Product,” MIT Sloan Management Review, Spring 2007.
A good summary of our recent thinking can be found in “Mapping Your Innovation Strategy,” Harvard Business Review, May 2006.
A good summary is provided in Innosight’s “Mastering the Emergent Strategy Process,” Strategy and Innovation, March–April 2006.
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© 2008 Springer-Verlag Berlin Heidelberg
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Johnson, M., Suskewicz, J. (2008). Accelerating Innovation. In: Pantaleo, D., Pal, N. (eds) From Strategy to Execution. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-71880-2_3
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DOI: https://doi.org/10.1007/978-3-540-71880-2_3
Publisher Name: Springer, Berlin, Heidelberg
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