Auszug
Wir beginnen dieses Kapitel mit einer Darstellung, wie die Sozialpsychologie in der „realen Welt“ Anwendung finden kann, welche methodischen Probleme dies beinhaltet und wie die Anwendung wiederum die Entwicklung sozialpsychologischer Theorien fördert. Anschließend beschreiben wir drei wichtige Anwendungsfelder der Sozialpsychologie: die Werbung, den Arbeitsplatz und die Gesundheit.
Zuerst beschäftigen wir uns mit den sozialpsychologischen Grundlagen der Werbung. Wir schauen uns einige der einflussreichsten theoretischen Modelle an, die von Werbeforschern entwickelt wurden, und zeigen anschließend, dass diese Modelle mit großem Gewinn im allgemeineren Ansatz der Zwei-Prozess-Modelle der Einstellungsänderung (➧ Abschn. 7.2.2) zusammengefasst werden können. Wir besprechen dann verschiedene Werbetechniken aus der Perspektive der Zwei-Prozess-Modelle der Einstellungsänderung und zeigen, dass der Zwei-Prozess-Ansatz hier nützlich ist. Als Nächstes geht es darum, wie Individuen Einstellungen gegenüber ihrer Arbeit, dem Unternehmen, in dem sie arbeiten, und der Fairness des täglichen Arbeitslebens entwickeln. Wir beschäftigen uns dann damit, wie man die Arbeitszufriedenheit und das Commitment von Mitarbeitern erhöhen und wie man Mitarbeiter motivieren kann, sich gegenseitig zu unterstützen. Schließlich wenden wir uns der Frage zu, welche wichtigen Beiträge die Sozialpsychologie dazu leistet, Gesundheitsverhalten vorherzusagen, schädliches Verhalten zu_ändern und erfolgreich mit Stress umzugehen.
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Jonas, K., Lebherz, C. (2007). Angewandte Sozialpsychologie. In: Sozialpsychologie. Springer-Lehrbuch. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-71633-4_15
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