Purposeful Behavior: What Are We Working Toward?

The essence of Bottom Line Management is that organizations are engaged in purposeful behavior aimed at achieving a true organizational bottom line. It is crucial that everyone in the organization be clear about this overarching organizational purpose. In Chap. 3, I will tell you about five types of organizational bottom lines.

Before we get there, though, it is important that we understand how organizational bottom lines tie in with such other features of organizations as mission, values, visions, and constraints. In this chapter, we will look at these in turn.