Abstract
One of the most frequent purpose of conjoint analysis is the measurement of price effects (Wittink and Cattin 1989; Wittink, Vriens, and Burhenne 1994). Usually this is be done by describing a number of product alternatives on a small number of attributes, including price, and collecting some kind of preference data for these product alternatives. From the estimated part-worth function for price one can infer price effects (Srinivasan 1979).
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Rao, V.R., Sattler, H. (2007). Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price. In: Gustafsson, A., Herrmann, A., Huber, F. (eds) Conjoint Measurement. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-71404-0_2
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