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Polarization of markets: Luxury and budget hotels

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Trends and Issues in Global Tourism 2007
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Abstract

Disparity is occurring even in the hotel industry. Travelers are being put up in completely different beds: in expensive and economical beds, with a thickness of 60 cm or a thinness of 15 cm, in rooms with a dimension of 16, 36 or 350 m2. Travelers shower in extravagant marble bathrooms or in self-cleaning plastic sanitary booths. Luxury and budget hotels are repositioning. In addition, the newly aroused brand loyalty is eliminating the mainstream.

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© 2007 Springer-Verlag Berlin Heidelberg

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Pütz-Willems, M. (2007). Polarization of markets: Luxury and budget hotels. In: Conrady, R., Buck, M. (eds) Trends and Issues in Global Tourism 2007. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-70905-3_3

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