Abstract
The German travel and tourism market is definitely attractive. Germans are and will continue to be the world travel champions. Of the total 623 billion US$ that were spent on international trips in 2004, 71 billion originated from Germany. This figure represents 11.4 percent of all global tourism spending. In comparison, Germans represented less than 1.3 percent of the world population in the same period.
Faith Popcorn, Lys Marigold: EVEolution: The Eight Truths of Marketing to Women, Hyperion (June 14, 2000).
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Jaffé, D. (2007). Eve-olution: Women’s rising power in travel decisions. In: Conrady, R., Buck, M. (eds) Trends and Issues in Global Tourism 2007. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-70905-3_2
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DOI: https://doi.org/10.1007/978-3-540-70905-3_2
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