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Psychologische Theorien zur Beeinflussung durch Kommunikation

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Management der Marketing-Kommunikation

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Dieses Kapitel behandelt den Bereich der Kommunikationspsychologie. Neben Marketingwissen allgemeiner Art und den eher werbetechnischen Kenntnissen ist dieses Gebiet eine der Grundlagen erfolgreicher Marktkommunikation.

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Kapitel 8

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(2007). Psychologische Theorien zur Beeinflussung durch Kommunikation. In: Management der Marketing-Kommunikation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-69274-4_8

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