Abstract
Web search has come to dominate our consciousness as a convenience we take for granted, as a medium for connecting advertisers and buyers, and as a fast-growing revenue source for the companies that provide this service. Following a brief overview of the state of the art and how we got there, this talk covers a spectrum of technical challenges arising in web search - ranging from spam detection to auction mechanisms.
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© 2008 Springer-Verlag Berlin Heidelberg
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Raghavan, P. (2008). The Changing Face of Web Search. In: Ferragina, P., Landau, G.M. (eds) Combinatorial Pattern Matching. CPM 2008. Lecture Notes in Computer Science, vol 5029. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-69068-9_3
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DOI: https://doi.org/10.1007/978-3-540-69068-9_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-69066-5
Online ISBN: 978-3-540-69068-9
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