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The Influence of Gender and Involvement Level on the Perceived Credibility of Web Sites

  • Susan Ferebee
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5033)

Abstract

This article discusses the influence of interaction effects of gender and enduring involvement level on the perceived credibility of Web sites. This article discusses results that show that the interaction effect between enduring involvement and gender significantly influence the perceived credibility of Web sites.

Keywords

Credibility Gender Involvement Web Design Computer-Mediated Communication 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Susan Ferebee
    • 1
  1. 1.2971 W. Agena Drive, Tucson, AZ 85742 

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