The Influence of Gender and Involvement Level on the Perceived Credibility of Web Sites
This article discusses the influence of interaction effects of gender and enduring involvement level on the perceived credibility of Web sites. This article discusses results that show that the interaction effect between enduring involvement and gender significantly influence the perceived credibility of Web sites.
KeywordsCredibility Gender Involvement Web Design Computer-Mediated Communication
Unable to display preview. Download preview PDF.
- 2.Ferebee, S.: An examination of the influences of involvement level of web credibility of web sites. de Kort, Y., IJsselsteijn, W., Midden, C., Eggen, B. (eds.) (2007)Google Scholar
- 3.Fogg, B.J. (ed.): Persuasive Technology: Second International Conference on Persuasive Technology, pp. 176–188. Springer, HeidelbergGoogle Scholar
- 5.Fogg, B.J., Soohoo, C., Danielson, D., Marable, I., Stanford, J., Tauber, E.R.: How do people evaluate a web site’s credibility: Results from a large study. Consumer WebWatch Research (2002), Retrieved October 15, 2007 from http://www.consumerwebwatch.org/news/report3_crecibilityresearch/stanfordPTI_abstract.html
- 6.Houston, M.J., Rothschild, M.I.: Conceptual and methodological perspectives on involvement. In: Jain, S.C. (ed.) Research frontiers in marketing: Dialogues and directions, pp. 194–197. American Marketing Association, Chicago (1978)Google Scholar