How to Build a Persuasive Web Application

Three Fundamental Feedback Loops
  • Evan Rosenfeld
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5033)


Successful web applications are able to influence the behaviors of their users. The top 40 facebook applications were analyzed to determine the most persuasive ways of achieving such influence. This paper presents a framework of feedback loops for this purpose and then applies it within the context of facebook.


Persuasive technology facebook social networking influence behavior change online communities 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Evan Rosenfeld
    • 1
  1. 1.Department of Electrical EngineeringStanford UniversityStanford 

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