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The Cognitive Infrastructure of Opportunity Emergence*

  • Chapter
Entrepreneurship

Abstract

Before we can act on opportunities we must first identify those opportunities. Understanding what promotes or inhibits entrepreneurial activity thus requires understanding how we construct perceived opportunities. Seeing a prospective course of action as a credible opportunity reflects an intentions–driven process driven by known critical antecedents. Based on well–developed theory and robust empirical evidence, we propose an intentions-based model of the cognitive infrastructure that supports or inhibits how we perceive opportunities. We discuss how this model both integrates past findings and guides future research. We also show the practical diagnostic power this model offers to managers.

*Originally published in Entrepreneurship Theory and Practice, 2000, 25(3): 5–23. Reprinted by permission of Blackwell Publishing.

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Author information

Authors and Affiliations

  1. Boise State University, Boise, USA

    Norris F. Krueger Jr

Authors
  1. Norris F. Krueger Jr
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Editor information

Editors and Affiliations

  1. Department of Business Economics, University Complutense of Madrid, Campus de Somosaguas, 28233, Madrid, Spain

    Álvaro Cuervo

  2. Department of Economics, University of Valencia, Av. de los Naranj os s/n, 46022, Valencia, Spain

    Domingo Ribeiro  & Salvador Roig  & 

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Krueger, N.F. (2007). The Cognitive Infrastructure of Opportunity Emergence* . In: Cuervo, Á., Ribeiro, D., Roig, S. (eds) Entrepreneurship. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-48543-8_9

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