Abstract
Publish/Subscribe (P/S) technology, conceptually divides resource managers (RM) and applications within a transaction tree into two categories: resource producers and resource consumers. Publishers enqueue information and the P/S system pushes it to the subscribers. Applying the P/S paradigm to the Internet-based Electronic Commerce (sometimes known as Webcasting), the RM’s that produce and consume information can be real people. In this case, customers subscribe voluntarily or unknowingly to provide merchants their own information. Based on these customer profiles which may include information about their household or buying patterns, companies make decisions to push products and marketing messages to the relevant prospects electronically.
In this paper, OMM, an object-oriented organizational model, is presented as an underlying model to support P/S in E-Commerce. Firstly, it allows companies to flexibly model both the consumers and the materials to be consumed. Secondly, it allows users to specify business policies in SQL-like queries to match the consumers with the materials. Every time a new material is published, OMM automatically pushes it to the right audiences. The paper also discusses our experience of applying the research prototype, OMM/PS, to support the E-Commerce strategy of a commercial insurance firm.
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Cheng, E.C. (1999). A Publish/Subscribe Framework: Push Technology in Electronic Commerce. In: Hui, L.C.K., Lee, DL. (eds) Internet Applications. ICSC 1999. Lecture Notes in Computer Science, vol 1749. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-46652-9_56
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DOI: https://doi.org/10.1007/978-3-540-46652-9_56
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