Advertisement

Communication: Key to Success on the Web

  • Catherine Wallace
  • Claire Matthews
Conference paper
  • 418 Downloads
Part of the Lecture Notes in Computer Science book series (LNCS, volume 2784)

Abstract

Much has been written about what constitutes good principles of web design. Significantly less attention has been paid to the related communication issues. Critical success factors taken from a pilot study of nine organisations are listed in this paper. We show that they imply that communication aspects of design and implementation of web presence of organisations are key. We point out and classify typical communication barriers. We argue that using localisation abstraction and metaphors can help to overcome communication barriers, implying that their use may enhance the user’s understanding and successful navigation through a web site. Our overall implication is that methods for the development of web applications need to shift their focus from technical aspects of applications to communication aspects in particular and on human factors in general.

Keywords

communication e-business success factors 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. [Anderson et al., 1998]
    Anderson, S., Campbell, C., Hindle, P.J., Scasny, R.: Editing a web site: Extending the levels of edit. IEEE Transactions onProfessional Communication 41(1), 47–57 (1998)CrossRefGoogle Scholar
  2. [Blyth, 1999]
    Blyth, D.: Point and click content. New Zealand PC World’s Web Guide (1999)Google Scholar
  3. [Carroll et al., 1988]
    Carroll, J., Mack, R., Kellogg, W.: Interface metaphors and user interface design. In: Helander, M. (ed.) Handbook of human-computer interaction, pp. 67–85. Elsevier Science, North-Holland (1988)Google Scholar
  4. [Clampitt, 2001]
    Clampitt, P.G.: Communicating for managerial effectiveness. Sage, London (2001)Google Scholar
  5. [Collier, 2002]
    Collier, Y.: Telemarketing: The present and the future. B & FS 116(3), 50 (2002)Google Scholar
  6. [Durham, 2000]
    Durham, M.: Organisational web sites: How and how well do they communicate? Australian Journal of Communication 27(3), 1–14 (2000)Google Scholar
  7. [Larson and Czerwinski, 1998]
    Larson, K., Czerwinski, M.: Web page design: Implications of memory, structure and scent for information retrieval. In: Proceeding CHI 1998. Los Angeles, CA (1998)Google Scholar
  8. [Matthews, 1998]
    Matthews, C.: Internet banking in new zealand - A critique. New Zealand Banker, pp. 26–28 (March 1998)Google Scholar
  9. [Morkes and Nielsen, 1997]
    Morkes, J., Nielsen, J.: Concise, scannable and objective: How to write for the web. Jakob Nielsen’s Alertbox (1997), http://www.useit.com/alertbox/9710.html
  10. [Raisch, 2001]
    Raisch, W.: The eMarketplace: Strategies for success in B2B eCommerce. McGraw Hill, USA (2001)Google Scholar
  11. [Sarantakos, 1993]
    Sarantakos, S.: Social research. Macmillan, South Melbourne (1993)Google Scholar
  12. [Schewe et al., 2002]
    Schewe, K.-D., Kaschek, R., Matthews, C., Wallace, C.: Modelling web-based banking systems: Story boarding and user profiling. In: Mayr, H., Van den Heuvel, W.-J. (eds.) Proceedings of the Workshop on Conceptual Modelling Approaches to E-Commerce, Springer, Heidelberg (2002)Google Scholar
  13. [Thalheim and Düsterhöft, 2000]
    Thalheim, B., Düsterhöft, A.: The use of metaphorical structures for internet sites. Data & Knowledge Engineering 35, 161–180 (2000)zbMATHCrossRefGoogle Scholar
  14. [Troyer, 1998]
    Troyer, O.D.: Designing well-structured websites: Lessons learned from database schema methodology. In: Ling, T.-W., Ram, S., Li Lee, M. (eds.) ER 1998. LNCS, vol. 1507, pp. 51–64. Springer, Heidelberg (1998)Google Scholar
  15. [Truchard and Katz-Haas, 1998]
    Truchard, K.-H., Truchard, A., Katz-Haas, R.: Ten guidelines for user-centred web design. Usability Interface 5(1), 12–13 (1998)Google Scholar
  16. [Wallace, 2002]
    Wallace, C.: The impact of the Internet on business. PhDthesis, Massey University, Palmerston North (2002)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2003

Authors and Affiliations

  • Catherine Wallace
    • 1
  • Claire Matthews
    • 2
    • 3
  1. 1.College of Business, Department of Communication and JournalismMassey University 
  2. 2.Department of FinanceBanking and Property 
  3. 3.Centre of Banking StudiesPalmerston NorthNew Zealand

Personalised recommendations