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A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism

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Handbook of Partial Least Squares

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Abstract

This study presents a new algorithm for estimating causal models based on multiblock PLS method. This new algorithm is tested in a particular post-consumption behavior with the aim of validating a complex system of relations between antecedents of value, perceived value, satisfaction and loyalty. The results are compared with the classical LVPLS method: both methods support the proposed structural relations, but the explained variance is slightly higher with the new algorithm.

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Acknowledgements

The authors are grateful to the Spanish Ministry of Science and Technology for financial support for this work (SEJ2007-66054).

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Authors and Affiliations

  1. Department of Statistics, Universidad Católica de Valencia San Vicente Martir, Guillem de Castro, 175, Valencia, 46008, Spain

    Francisco Arteaga

  2. Faculty of Economics, Department of Marketing, Universitat de Valencia, Avenida de los Naranjos s/n, Valencia, 46022, Spain

    Martina G. Gallarza

  3. Department of Marketing, Universitat de València, Avenida de los Naranjos s/n, Valencia, 46022, Spain

    Irene Gil

Authors
  1. Francisco Arteaga
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  2. Martina G. Gallarza
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  3. Irene Gil
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Corresponding author

Correspondence to Francisco Arteaga .

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Editors and Affiliations

  1. Dept. Inf. Systems & Decision Sciences, ESSEC Business School of Paris, av. Bernard Hirsch, Cergy Pontoise CX, 95021, France

    Vincenzo Esposito Vinzi

  2. Bauer College of Business, University of Houston, Houston, 77204-6282, U.S.A.

    Wynne W. Chin

  3. Nijmegen School of Management, Radboud University, Nijmegen, Netherlands

    Jörg Henseler

  4. School of Economics & Management, BeiHang University, XueYuan Road 37, Beijing, 100083, China, People's Republic

    Huiwen Wang

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Arteaga, F., Gallarza, M.G., Gil, I. (2010). A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism. In: Esposito Vinzi, V., Chin, W., Henseler, J., Wang, H. (eds) Handbook of Partial Least Squares. Springer Handbooks of Computational Statistics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-32827-8_7

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