Abstract
Latvia is one of the three Baltic States, and recovered its independence in 1991. The development of an advertising industry in Latvia started with the decay of the Soviet Union. The recovery of independence and the transition period to the market economy, as in all of the former USSR, required rapid development of the advertising industry. The birth and development of this field was inescapable, and was dictated by the competitive principles of the market economy. As with individual advertisements, the whole advertising market in Latvia is specific, and it is slowly developing its own character. Many foreign companies have entered the Latvian advertising market, each of them bringing its unique contribution. The same is true of local employers and their commercials.
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References
Baltic Media Book 2000, ISBN 9985-9080-3-1,ISSN 1406-0671, BMF Gallup Media
Latvian Association of Advertising, unpublished materials
Advertising Yearbook, Latvia 1996,1997,1998 1999, BMF Gallup Media - Unpublished materials
www.media-house.com
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© 2002 Springer-Verlag Berlin Heidelberg
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Batraga, A. (2002). Advertising in Latvia. In: Kloss, I. (eds) More Advertising Worldwide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24788-3_8
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DOI: https://doi.org/10.1007/978-3-540-24788-3_8
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-53470-6
Online ISBN: 978-3-540-24788-3
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