Abstract
Hungary has an emerging economy, producing a gross domestic product (GDP) of 44005 million USD for a population of 10 million. Within the Central European countries, Hungary has quite developed an advertising industry and the total ATL media expenditure raised from 35 million USD (1991) to 794 million USD (2000)1 which is equal to a share of 1.8% of the Hungarian GDP.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
AGB Hungary: Telemonitor, Budapest, 2000 MATESZ, www.matesz.hu
MEDIAGNOZIS: Advertsing media expenditure riports 1992–2000 Szabo, D. T.: Médiatervezés a reklâmban, AULA, Budapest, 2000 www.agb.hu
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2002 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Tamâs, S.D. (2002). Advertising in Hungary. In: Kloss, I. (eds) More Advertising Worldwide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24788-3_6
Download citation
DOI: https://doi.org/10.1007/978-3-540-24788-3_6
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-53470-6
Online ISBN: 978-3-540-24788-3
eBook Packages: Springer Book Archive