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Advertising in Hong Kong

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More Advertising Worldwide
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Abstract

Hong Kong, once a British colony, has been handed back to the Republic of China in 1997 after 150 years under British rule. It became a special administrative region (SAR) of China as stipulated in the Sino-British Joint Declaration of 1984 and the subsequent Basic Law. These legal instruments allowed Hong Kong to enjoy a high degree of autonomy, and China agreed to implement the principle of “one country, two systems”. Thus, Hong Kong has continued to maintain its free and open economic system.

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© 2002 Springer-Verlag Berlin Heidelberg

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So, S.L.M. (2002). Advertising in Hong Kong. In: Kloss, I. (eds) More Advertising Worldwide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24788-3_5

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  • DOI: https://doi.org/10.1007/978-3-540-24788-3_5

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-53470-6

  • Online ISBN: 978-3-540-24788-3

  • eBook Packages: Springer Book Archive

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