Abstract
Consumer businesses that effectively link their customer management and supply chain operations to boost customer satisfaction and profitability are twice as profitable as competitors that do not do so. They are two to five times more likely to achieve superior performance in sales, market share, customer service and other key measures, and much more likely to generate higher shareholder returns (Figure 5.1).
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© 2004 Springer-Verlag Berlin Heidelberg
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Duffy, J., Koudal, P., Pratt, S. (2004). The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains. In: Kracklauer, A.H., Mills, D.Q., Seifert, D. (eds) Collaborative Customer Relationship Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24710-4_7
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DOI: https://doi.org/10.1007/978-3-540-24710-4_7
Publisher Name: Springer, Berlin, Heidelberg
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