Abstract
The last chapters showed how fast the consumer goods industry develops. ECR as a concept has not yet come to an end. ECR is a tool to satisfy consumer needs, but it needs vertical cooperation, innovation and technological advancements.
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© 2004 Springer-Verlag Berlin Heidelberg
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Kracklauer, A.H., Mills, D.Q., Seifert, D. (2004). Conclusions and Key Takeaways. In: Kracklauer, A.H., Mills, D.Q., Seifert, D. (eds) Collaborative Customer Relationship Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24710-4_16
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DOI: https://doi.org/10.1007/978-3-540-24710-4_16
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-05529-4
Online ISBN: 978-3-540-24710-4
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