Why Great Organizations Are Great? The Art of Business

  • Raymond T. Yeh
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3026)


This presentation will share a study, being documented in a forthcoming book of the same title that answers this question. Our research discovered that a Great organization must first of all have a soul, which creates meaning for people working there. Such an organization knows where it is going and somehow always seems to flow with the changing world outside to get there in time. A Great organization smartly leverages on its environment, including its competitors, to make sure that its resources are effectively and efficiently utilized. It is also the master of its trade by being consistently on the edge while maintaining balances. Finally, a Great organization is made of leaders who help to actualize the organization’s vision by aligning their own dreams to it.

Copyright information

© Springer-Verlag Berlin Heidelberg 2004

Authors and Affiliations

  • Raymond T. Yeh
    • 1
  1. 1.Senior Research Fellow, ICC InstituteThe University of TexasAustin

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