Sozialer Einfluss und sozialer Wandel

  • Thomas KesslerEmail author
  • Immo Fritsche
Part of the Basiswissen Psychologie book series (BASPSY)


Einstellungen und Verhaltensweisen von Menschen sind stark davon abhängig was andere denken und tun. In diesem Kapitel stellen wir diese Prozesse sozialen Einflusses vor. Hierbei geht es zunächst um grundlegende Mechanismen der Einstellungsänderung – zumeist infolge gezielter Überzeugungs- oder anderer Beeinflussungsversuche. Anschließend diskutieren wir den oft viel unmerklicheren und beiläufigeren Einfluss sozialer Normen und von Mehrheitsmeinungen (Konformität), aber auch, unter welchen Umständen und auf welchem Wege gesellschaftliche Minderheitenpositionen Einfluss gewinnen können. Abschließend beschäftigen wir uns mit kollektivem Handeln und der Teilnahme an sozialen (Protest-)Bewegungen.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2018

Authors and Affiliations

  1. 1.Friedrich-Schiller-Universität JenaJenaDeutschland
  2. 2.Universität LeipzigLeipzigDeutschland

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