Einleitung: Die Rolle von CSR für transnationale Unternehmen

Eine weltweite Umfrage hat schon im Jahr 2005 ergeben, dass zu “Corporate Social Responsibility” (CSR) bereits ausreichend Studien und Umfragen vorliegen: “Information Overkill: Companies and professional stakeholders have increasingly less time and/or no interest in CSR research. There has been a great increase in CSR surveys and research publications of all kinds all over the globe in the past few years – so much that many working professionally in this field are getting tired of reading studies or participating in surveys” (Pleon 2005: 7, Hervorhebung J. C.).