Abstract
The aim of this chapter is to draw attention to the field of leadership communication research. Relying on the transformational leadership approach it describes leadership as a “management of meaning.” The chapter outlines the emerging concept of leadership communication, develops a first model, discusses its implications for organizational and internal communication research and gives hints for the practice of internal communication.
Keywords
- Internal Communication
- Organizational Communication
- Leadership Communication
- Public Relation
- Transformative Leadership
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Mast, C., Huck, S. (2008). Internal Communication and Leadership. In: Zerfass, A., van Ruler, B., Sriramesh, K. (eds) Public Relations Research. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-90918-9_9
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