Zusammenfassung
Wenn Wirtschaft swissenschaft ler beispielsweise Kinderbetreuung betrachten, dann denken sie dabei an Märkte. „Kinderbetreuung“ – was für andere Menschen eine Form von sozialer Kontrolle, eine Einrichtung oder ein Problem für junge Eltern bedeutet, erscheint Ökonomen wie ein Wertpapier an der New Yorker Börse. Die Wahl der Metapher treibt Ökonomen dazu, eine Nachfragekurve zu beschreiben, eine Angebotskurve und einen Preis. Wenn sie zum neoklassischen Mainstream gehören, sehen sie in einem solchen Markt „rationales“ Verhalten; wenn es sich um Marxisten, Institutionalisten oder Vertreter der österreichischen Schule handelt, dann sehen sie jeweils andere Dinge, aber eine Markt-Metapher benutzen sie in jedem Fall.
Zuerst erschienen in: Social Research 1995 62(2). Wir danken für die Erlaubnis zur Übersetzung und Publizierung. Aus dem Amerikanischen von Andrea Anne Maier und Rainer Diaz-Bone.
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McCloskey, D. (2015). Ökonomen leben in Metaphern. In: Diaz-Bone, R., Krell, G. (eds) Diskurs und Ökonomie. Interdisziplinäre Diskursforschung. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-531-19987-0_5
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