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Handbuch der Wirtschaftssoziologie pp 257–274Cite as

Reputation in Wirtschaftsbeziehungen

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Part of the book series: Wirtschaft + Gesellschaft ((WUG))

Zusammenfassung

Verfolgt man die mediale Berichterstattung über Unternehmen so wird schnell deutlich, dass der Ruf oder die Reputation eines Unternehmens dessen wirtschaftlichen Erfolg beeinflussen kann (vgl. z. B. Schwalbach 2003; Croft, Dalton 2003). Besonders anschaulich demonstriert dies eine Reihe von Unternehmensaktivitäten, die die Reputation der betreffenden Organisation nachhaltig verschlechtert haben. Beispielsweise sank das öffentliche Ansehen von Shell erheblich, nachdem 1996 dessen Pläne bekannt wurden, die nicht mehr benötigte Ölplattform Brent Spar im Meer zu versenken (vgl. Schwalbach 2003).

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Authors and Affiliations

  1. Nürnberg, Deutschland

    Martin Abraham & Veronika Grimm

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  1. Martin Abraham
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  2. Veronika Grimm
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Correspondence to Martin Abraham .

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  1. Universität Trier , Trier, Germany

    Andrea Maurer

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Abraham, M., Grimm, V. (2017). Reputation in Wirtschaftsbeziehungen. In: Maurer, A. (eds) Handbuch der Wirtschaftssoziologie. Wirtschaft + Gesellschaft. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-531-19907-8_15

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  • DOI: https://doi.org/10.1007/978-3-531-19907-8_15

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