Abstract
A result of the discussion about the relationship between consideration sets and market structure was the proposition that market segments as well as strategic groups can be conceived as consumer types with homogeneous consideration sets. Following latent class analysis will be introduced as a method to characterize a set of latent types described by their consideration sets or more broadly by their categorization of brands.
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References
as has been discussed in 5.2.2 estimators such as the WLS estimator do not require those assumptions.
The issue of identification of structural equation models has not been discussed. The reader is referred to BOLLEN 1989, p.88–104 for a detailed presentation.
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© 2000 Springer Fachmedien Wiesbaden
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Paulssen, M. (2000). Modeling Market Structures with Consideration Sets. In: Individual Goal Hierarchies as Antecedents of Market Structures. Gabler Edition Wissenschaft. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-322-97813-4_9
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DOI: https://doi.org/10.1007/978-3-322-97813-4_9
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7222-2
Online ISBN: 978-3-322-97813-4
eBook Packages: Springer Book Archive