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Modeling Market Structures with Consideration Sets

  • Marcel Paulssen
Part of the Gabler Edition Wissenschaft book series (GEW)

Abstract

A result of the discussion about the relationship between consideration sets and market structure was the proposition that market segments as well as strategic groups can be conceived as consumer types with homogeneous consideration sets. Following latent class analysis will be introduced as a method to characterize a set of latent types described by their consideration sets or more broadly by their categorization of brands.

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References

  1. 11.
    as has been discussed in 5.2.2 estimators such as the WLS estimator do not require those assumptions.Google Scholar
  2. 12.
    The issue of identification of structural equation models has not been discussed. The reader is referred to BOLLEN 1989, p.88–104 for a detailed presentation.Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2000

Authors and Affiliations

  • Marcel Paulssen

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