Categorization Processes

  • Marcel Paulssen
Part of the Gabler Edition Wissenschaft book series (GEW)


The goal of this chapter is to provide an overview of categorization processes. Following a brief introduction of memory models will be given. Different models of semantic memory will be presented in chapter 2.2. After this a section on taxonomic and goal-derived categorization follows. The chapter ends with a comparison of these two distinct categorization processes and a discussion of their role in consideration set formation.


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  1. 2.
    ‘Basketball’ will make people rarely think of ‘float’. However provided with the sentence frame “Tom used a basketball as a life preserver when the boat sank”, people would think of a basketball as a float (BARSALOU 1982, p. 82).Google Scholar
  2. 3.
    This is how many researchers in this field interpreted the hierarchical network model by COLLINS & QUILLAIN (1969). However in a later article COLLINS & LOFTUS (1975) argued that the specific assumptions of hierachical organization and cognitive economy were not intended to be completely general (SMITH 1978, p. 17)Google Scholar
  3. 4.
    For bird e.g. feathers, beak, two legs etc.Google Scholar
  4. 5.
    this assumes a prototype rather than a probabilistic rule. The argumentation for the probabilistic rule is analoguous.Google Scholar
  5. 6.
    e.g. context of category learnig, task involvement, rule complexity etc.Google Scholar
  6. 7.
    basic level categories have also been examined in event taxonomies (see RIFKIN 1985)Google Scholar
  7. 8.
    for methods to derive membership values (see SPIES 1993, p. 219 ff.)Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2000

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  • Marcel Paulssen

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