Abstract
The goal of this chapter is to provide an overview of categorization processes. Following a brief introduction of memory models will be given. Different models of semantic memory will be presented in chapter 2.2. After this a section on taxonomic and goal-derived categorization follows. The chapter ends with a comparison of these two distinct categorization processes and a discussion of their role in consideration set formation.
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References
‘Basketball’ will make people rarely think of ‘float’. However provided with the sentence frame “Tom used a basketball as a life preserver when the boat sank”, people would think of a basketball as a float (BARSALOU 1982, p. 82).
This is how many researchers in this field interpreted the hierarchical network model by COLLINS & QUILLAIN (1969). However in a later article COLLINS & LOFTUS (1975) argued that the specific assumptions of hierachical organization and cognitive economy were not intended to be completely general (SMITH 1978, p. 17)
For bird e.g. feathers, beak, two legs etc.
this assumes a prototype rather than a probabilistic rule. The argumentation for the probabilistic rule is analoguous.
e.g. context of category learnig, task involvement, rule complexity etc.
basic level categories have also been examined in event taxonomies (see RIFKIN 1985)
for methods to derive membership values (see SPIES 1993, p. 219 ff.)
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© 2000 Springer Fachmedien Wiesbaden
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Paulssen, M. (2000). Categorization Processes. In: Individual Goal Hierarchies as Antecedents of Market Structures. Gabler Edition Wissenschaft. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-322-97813-4_3
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DOI: https://doi.org/10.1007/978-3-322-97813-4_3
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7222-2
Online ISBN: 978-3-322-97813-4
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